The initiative was broken up into three separate stages:
Stage 1 | A secondary logo, horizontal variation of the primary and a submark
Stage 2 | Custom texture and pattern design, typography, watermarks, social media profile and cover images on both the national and local levels, an icon for their new app and a custom slogan for apparel, posters and digital format
Stage 3 | An in-depth style guide followed by a single-page summary or UI kit
Fetch! Pet Care is rapidly growing franchise that helps people become entrepreneurs in their neighborhoods helping well, their neighbors. I was happy to be a part of their re-brand may even be a client of theirs someday soon.
"Joe is fantastic! He's a great designer, but more importantly, he's super easy to work with, fast, and very smart. I will definitely work with him again."
I’m a brand designer originally from the hip(pie) town of Saugerties in Upstate NY - Just a hop, skip and jump from Woodstock - now residing in Washington Heights, NYC. I sold my Real Estate company to pursue my passion for design and so here I am. I also have a huge fluffy husky/collie mix that doesn’t like rain but loves watermelon and talking back.
